Mike Boyle Strength and Conditioning's biggest event of the year is back for 2024 and better than ever! The 2024 MBSC Spring Seminar is back on April 13th and 14th, 2024. Each year, we aim to provide you with the very best educational and networking opportunity possible, and we think our 2024 seminar will be our best event yet. Spend the weekend at one of the world's top performance centers and learn from the best in the industry. This year, in addition to Mike Boyle and the MBSC Staff, we have brought in three of the foremost leaders in the fitness industry as guest speakers: Luka Hocevar, Jake Tuura, and Cassie Day. The seminar is available in person and via Livestream. All recordings will be available to attendees following the event. In-person attendees will receive products from some of our amazing sponsors and have the option to join the group workout on Saturday morning at MBSC and attend the post-seminar social at Lord Hobo Brewing Company. The Seminar will take place from 9:00 AM-5:30 PM on Saturday, April 13th, and 9:00 AM - 1:30 PM on Sunday, April 14th. Featured Speakers: Luka Hocevar Presentation Topic: Content That Educates, Entertains, Positions, and SELLS The 5 high-income skills that will stand the test of time. How creating content will make you a better coach when you approach it the right way.  Why in person content is the missing link to growing your brick and mortar business. The one thing you can do to put yourself ahead of 99% other coaches in your area.  The blueprint to create useful and valuable content for your audience that will help them and position you.  Which platforms to use, when, and how to make it work for you and your business.  How much time to spend on content when the most important part of what you do is coaching.  What NOT to do when it comes to content creation.  Why email is not dead and the reason you should be using it more.  My cheat sheet to write emails that will get opened every time.  The 6 phase story selling system, and other strategies you can apply today to get new clients from content. How to structure and organize your content creation to be effective and efficient.  Luka was born and raised in Ljubljana, Slovenia and gives credit to basketball, fitness and coaches in taking him from going down the wrong path in crime, to becoming a professional basketball player in the elite European Leagues as well as the NBA Summer Pro League. After his professional career Luka went into his passion of training to affect other like the coaches that changed his life. He has been a coach for 14 years building skillsets in every area associated with physical and mental performance, as well as body transformation. Luka is the founder and co-owner of the Vigor Ground gym in Ljubljana, Slovenia and owner of the Vigor Ground Fitness and Performance in Seattle, WA, both gyms recognized as leaders in coaching in each respective country, where they have cumulatively coached and transformed over 8,000 clients in total since 2006. Luka is also the creator of Vigor Ground Fitness and Business Summit, one of the industries most respected educational events for coaches and gym owners. Luka has personally coached over 3,000 clients from the highest level professional athletes in the NBA, NFL, UFC, MLB college and high school, rehab patients with many different types of injuries/conditions, and clients from every walk of life looking to achieve looking, feeling, and performing better. Vigor Ground Fitness and Performance has become one of the, if not the leader in continuing education gyms in the country hosting over 80+ seminars, certifications and conferences (in house) from the best coaches and presenters in the industry, as well as another 60+ of the top speakers at our 4 big Vigor Ground Fitness and Business events that are put on every year in Seattle. Luka and Vigor Ground Fitness and Performance have been featured in Mens Health, Stack Magazine, Onnit Magazine, Entrepreneur Magazine, HBO Real Sports, Precision Nutrition, as well as CBS, FOX, USA Today, ABC and KING5 New Day NW as Seattle’s top fitness expert. Jake Turra Presentation Topic: “Tendons for Trainers” Identifying tendon issues, what they like/dislike, loading strategies, a bit of science as to give reason to why issues come about and why training interventions could hurt or help. Jake currently works at Velocity Training Center as a strength and conditioning coach. Prior to Velocity, Jake was a collegiate S&C coach for 7 years.  Jake is the owner of jackedathlete.com where he teaches athletes and coaches principles on muscle gain, jumping higher, and rehab from jumper’s knee. Cassie Day Presentation Topic: Unveiling the Three Pillars of My Success Story (Self-Care, Company Culture, Community)      - Turning grief into strong leadership: the power of self-care      - The team behind the dream, how we built a strong team culture      - Beyond customers, strategies for building and retaining a loyal community Cassie Day is an award-winning personal trainer, educator, and the vibrant founder and CEO of All Day Fit. Based in Toronto, Canada, Cassie is renowned for her infectious energy and dynamic approach to both coaching and community building. With over a decade of experience, her coaching expertise extends from one-on-one and semi-private sessions to educating future leaders in high schools, collaborating with large companies, participating in countrywide events, and leading international wellness retreats.  Recognized as an ambassador with Adidas, one of Canada's top personal trainers by Impact Magazine and countless other publications, Cassie has also been named among the "Women to Watch in Fitness" by Women’s Health Magazine. She has become a transformative force and beacon of inspiration in the fitness industry.  In 2016, Cassie founded All Day Fit with the vision of being a catalyst for change in the fitness industry, where fitness is no longer associated with how you LOOK, but a reflection of how you FEEL.   In an industry that glorifies weight-loss and encourages unsustainable habits, Cassie and her team aim to shift the paradigm. With their loud and proud “F*CK DIET CULTURE” culture, All Day Fit helps EVERY BODY make fitness a consistent and sustainable part of their life. The company is celebrated for its energetic team, innovative training philosophy, and inclusive community. All Day Fit has helped thousands of individuals transform their lives. They’ve worked with influential brands like Apple, Google, and Shopify and been featured in prominent media outlets including Breakfast Television, Women’s Health Magazine, and The Globe and Mail. While only scratching the surface of revolutionizing the fitness industry, Cassie and the All Day Fit team are steadfast in their dedication to redefining who fitness is for and how it makes people feel. Michael Boyle Presentation Topic: "Start With Why-2024" Why do we do what we do at MBSC? Why don't we do certain things? In the MBSC system, it's all about The Why. As we learn, the "whys" may change, and, if they do, so do we. Why do we foam roll? Is it controversial? Why are we still static stretching? Why don't we do crunches anymore? The original Start With Why talk was 2015. Lets see what's changed in eight years. Michael Boyle is one of the foremost experts in Strength and Conditioning, Functional Training and general fitness. He currently spends his time lecturing, teaching, training and writing. In 1996 Michael co founded Mike Boyle Strength and Conditioning, one of the first for-profit strength and conditioning companies in the world. Mike Boyle Strength and Conditioning exists for one reason: to provide performance enhancement training for athletes of all levels. Athletes trained range from junior high school students to All Stars in almost every major professional sport. Prior to Co- founding Mike Boyle Strength and Conditioning, Michael served as the Head Strength and Conditioning Coach at Boston University for 15 years, also for the past 25 years he been the Strength and Conditioning Coach for Men’s Ice Hockey at Boston University.  Mike also was the Boston Red Sox strength and conditioning coach in 2013 that won the World Series. In addition to his duties at Boston University and the Red Sox, from 1991-1999 Boyle served as the Strength and Conditioning Coach for the Boston Bruins of the National Hockey League. Michael was also the Strength and Conditioning Coach for the 1998 US Women’s Olympic Ice Hockey Team, Gold Medalists in Nagano and 2014 Silver medalists in Sochi, and served as a consultant in the development of the USA Hockey National Team Development Program in Ann Arbor, Michigan. Michael has been a featured speaker at numerous strength and conditioning and athletic training clinics across the world and has produced 20 instructional videos in the area of strength and conditioning available through M-F Athletic. Michael has also lectured all over the world. In addition, Michael published Functional Training for Sports for Human Kinetics Publishers. Mike and his wife Cindy have 2 children, Michaela and Mark and reside in Reading. Kevin Carr Presentation Topic: 5 Fitness Facts That Could Save Your Life The Personal Trainer is the front-line health care practitioner. As a coach, you have more contact and influence on the long-term health of your clients than any other medical professional. So how can we look at our training as a means to improve both Life Span and Health Span? How can we train to reduce heart disease and atherosclerosis? How can training impact cancer risk? What can we do from an exercise programming standpoint to reduce long-term disability and accidental falls? How can we maintain our cognitive health as we grow older? In this presentation, Kevin will go deep into the science and application of training to reduce disease and disability and, most importantly, give you practical training takeaways that you can immediately apply to your clients on Monday. Whether he is working as a coach or therapist, Kevin’s goal is to help people move better and become more resilient so that they can excel at the activities that they love. Kevin has amassed a wealth of experience in the field of sports performance and personal training since starting at Mike Boyle Strength and Conditioning in 2008. Working with everyone from US Olympians looking for a competitive edge to the Average Joe or looking to shed some pounds and get healthier he has helped countless clients move better and live healthier lives. Kevin is Co-Founder of the Certified Functional Strength Coach certification and Movement As Medicine Massage and Movement Therapy Clinic. He has traveled all over the world educating thousands of coaches and therapists about the MBSC coaching system. In addition to receiving a Bachelor Degree in Kinesiology from The University of Massachusetts-Amherst and a License in Massage Therapy from Cortiva Institute- Watertown, he is also credited with the completion of numerous continuing education certifications including FMS, SFMA 1+2, NSCA, NKT Level 1 and 2, FRC, FRR, and PRI. Dan McGinley Presentation Topic: Training for Joint Health Joint pain, such as arthritis, osteoarthritis, and bursitis, affects one in every five adults in the U.S.   Knowing how to preserve and improve your client's joint health is more important than ever.   In this talk, you’ll learn how the MBSC adult program trains joint health to keep our clients moving and feeling their best.  Dan has been a coach at Mike Boyle Strength and Conditioning since January of 2013.  During this time, he has worked with everyone from Olympic and professional athletes looking for a competitive edge to developing high school and middle school athletes and adult personal training clients striving to feel, look and live healthy and active lives. Dan travels both internationally and throughout the U.S. educating coaches on the systems used at MBSC as a member of the teaching staff for the Certified Functional Strength Coach. Dan spent 16 months in China representing MBSC as the director of strength and conditioning at the Ersha Sports Training Institute of Guangzhou Province.  During this time he was tasked with overseeing the development of the strength and conditioning program for the training center as well as coaching both healthy and rehabbing athletes from 14 Olympic sports.   His athletes in China, including current and future Olympians won 26 medals during the 2017 China games in Tianjin. Dan is a Certified Strength and Conditioning Specialist and participates in numerous continuing education courses including the Functional Movement Screen level 1 & 2, Selective Functional Movement Assessment, Functional Range Conditioning and and Precision Nutrition (PN). Dan lives in Woburn MA, in his free time Dan enjoys spending time snowboarding, hiking and traveling. Jess Tollman Presentation Topic: “Training the Brand New Client: A Coaching Approach” Training someone brand new to the gym poses unique challenges. The gym can be an intimidating, overwhelming environment. Likewise, previously sedentary clients will likely lack body awareness and motor control.  As coaches, we can better serve brand new clients by utilizing both technique AND mindfulness in our coaching. We need to show clients not only the WHAT of movement, the desired body shapes, but also the HOW of movement, the intention and attention that allows them to achieve those shapes.  Clients who move with greater intent and awareness in the gym make more progress and have fewer setbacks. By blending technical and mindful coaching cues, we help our clients better internalize movement skills to become confident and competent movers for the long term.  Jess is passionate about helping people of all backgrounds and skill levels enhance their lives through fitness.  Jess joined the MBSC team after completing the summer 2021 internship.  Prior to MBSC, Jess worked as a physical education instructor, apprentice teacher, and residential counselor at McLean Hospital in Belmont, MA.  She believes that physical and mental health are deeply interconnected and that both aspects can be elevated through a tailored strength and conditioning program. Jess is a Certified Personal Trainer (CPT) through the National Association of Sports Medicine and a Certified Functional Strength Coach (CFSC).  Jess earned a B.A. from Wesleyan University in 2015 where after studying social sciences, and played varsity soccer – winning both academic and athletic awards.  A lifelong learner, Jess pursues continuing education with the goal of providing the best possible service to her clients. Vinny Talluto Presentation Topic: Client Intakes, Assessments & Programming Discussing the essential elements of the intake process for new clients, an overview of our initial assessments, and how to incorporate all that information to build a training program. Vinny was always involved in sports and exercise growing up, a passion that ultimately led him to pursue a career where he can help others reach their fitness and athletic goals. Vinny is a certified personal trainer and a level 1 Precision Nutrition Coach. He graduate from the University of Massachusetts Lowell with a degree in Exercise Physiology and minors in both Nutrition and Psychology. Vinny has worked at MBSC for five years as a personal trainer, strength & conditioning coach; internship coordinator, and programming director. He has been fortunate enough to speak and travel all around the world teaching and certifying trainers through our Certified Functional Strength Coach Program. Vinny specializes in getting athletes to buy-in into the program that ultimately transfers to increase athleticism and improve the likelihood that they reach their true athletic potential. Vinny has had the privilege of working all athletes, ranging from the professional level, collegiate athletes to middle school. Vinny is a huge advocate of continuing education, Vinny has attended multiple courses including the Functional Movement Screen (FMS), Functional Range Conditioning (FRC), United States Weightlifting (USAW), and Precision Nutrition (PN). Event Schedule: The seminar will take place from 9 AM - 5:30 PM on Saturday the 13th and 9 AM to 1:30 PM on Sunday the 14th. We will provide an optional group workout before the event on Saturday at 7 and 7:30 AM. See the full event schedule below: Order Exclusive MBSC Spring Seminar Apparel: We are releasing exclusive MBSC Hoodies and T-Shirts, especially for the 2024 Spring Seminar! Pre-order here and pick up it up in person at the event on April 13th. https://mike-boyle-strength-and-conditioning.square.site CEU Details: The seminar has been approved for CEUs by NASM, NSCA and AFAA. NASM: .9 CEUS NSCA: 1.0 CEUS AFAA: .9 CEUS Sponsors: ANCORE Perform Better OOFOS Wheeler Rollga Hotel Recommendations: We have a corporate rate with the Courtyard Marriot - Woburn. Use corporate code "74M" when booking for the MBSC Discount price. https://www.marriott.com/en-us/hotels/boscw-courtyard-boston-woburn-boston-north/overview/